Pathfinder is a performance marketing agency based in WA. We’ve used HubSpot since 2009 and joined as a Partner in 2022. Our foundation is performance marketing - everything we implement is designed to deliver real business outcomes. As a profit-focused agency, we see marketing through the full customer journey, not just ad metrics. HubSpot plays a key role in fixing funnel leaks that hurt profitability. Whether it’s structuring sales pipelines in Sales Hub, expanding nurture flows with Marketing Hub, boosting retention via Service Hub, or enabling integrations through Ops Hub, we treat HubSpot as a fundamental part of our client's growth engine. We’ve worked across dozens of businesses, from startups to large corporates. Whether optimising or building from scratch, we focus on clean, scalable systems that align marketing and sales with business performance.
Pathfinder와 함께 일하면서 마케팅 및 영업 관리 방식이 완전히 바뀌었습니다. 이 팀은 HubSpot 내에서 명확한 영업 프로세스를 계획하고, 시간이 많이 걸리는 많은 수동 작업을 자동화하고, 모든 것을 광고 계정 데이터에 다시 연결하여 무엇이 리드와 수익을 창출하는지 정확히 확인할 수 있도록 도와주었습니다. 덕분에 보고 및 후속 조치를 훨씬 더 효율적으로 수행할 수 있었고 마침내 마케팅 및 영업 성과 전반에 대한 완벽한 가시성을 확보할 수 있게 되었습니다. 전체 프로세스는 매우 협력적이었으며, 기술 설정은 진정한 전문성을 바탕으로 엔드투엔드 방식으로 처리되었습니다. 마케팅과 CRM이 실제로 함께 작동하기를 원한다면 이들과 협력하는 것을 강력히 추천합니다.
Dave from Pathfinder was incredible in helping us design a purpose built HubSpot CRM followed by the implementation. Dave’s knowledge and expertise in understanding our clients journey and ensuring the CRM catered to this was exceptional. Nothing was ever too much and Dave was always there to support any tweaks or changes to our workflows. I highly recommend Dave and Pathfinder if you are considering customizing and implementing a new CRM.
Loved working with the team and Pathfinder. Highly recommend. Attention to detail was great