Pathfinder is a performance marketing agency based in WA. We’ve used HubSpot since 2009 and joined as a Partner in 2022. Our foundation is performance marketing - everything we implement is designed to deliver real business outcomes. As a profit-focused agency, we see marketing through the full customer journey, not just ad metrics. HubSpot plays a key role in fixing funnel leaks that hurt profitability. Whether it’s structuring sales pipelines in Sales Hub, expanding nurture flows with Marketing Hub, boosting retention via Service Hub, or enabling integrations through Ops Hub, we treat HubSpot as a fundamental part of our client's growth engine. We’ve worked across dozens of businesses, from startups to large corporates. Whether optimising or building from scratch, we focus on clean, scalable systems that align marketing and sales with business performance.
Werken met Pathfinder heeft de manier waarop we onze marketing en sales managen volledig veranderd. Het team heeft ons geholpen een duidelijk verkoopproces in HubSpot in kaart te brengen, veel tijdrovende handmatige taken te automatiseren en alles terug te koppelen naar onze advertentieaccountgegevens, zodat we precies kunnen zien wat leads en inkomsten genereert. Ze hebben onze rapportage en follow-up zoveel efficiënter gemaakt en we hebben eindelijk volledig inzicht in onze marketing- en verkoopprestaties. Het hele proces verliep heel prettig en de technische installatie werd van begin tot eind met echte expertise afgehandeld. Een echte aanrader als je wilt dat je marketing en CRM echt samenwerken.
Dave from Pathfinder was incredible in helping us design a purpose built HubSpot CRM followed by the implementation. Dave’s knowledge and expertise in understanding our clients journey and ensuring the CRM catered to this was exceptional. Nothing was ever too much and Dave was always there to support any tweaks or changes to our workflows. I highly recommend Dave and Pathfinder if you are considering customizing and implementing a new CRM.
Loved working with the team and Pathfinder. Highly recommend. Attention to detail was great