Pathfinder is a performance marketing agency based in WA. We’ve used HubSpot since 2009 and joined as a Partner in 2022. Our foundation is performance marketing - everything we implement is designed to deliver real business outcomes. As a profit-focused agency, we see marketing through the full customer journey, not just ad metrics. HubSpot plays a key role in fixing funnel leaks that hurt profitability. Whether it’s structuring sales pipelines in Sales Hub, expanding nurture flows with Marketing Hub, boosting retention via Service Hub, or enabling integrations through Ops Hub, we treat HubSpot as a fundamental part of our client's growth engine. We’ve worked across dozens of businesses, from startups to large corporates. Whether optimising or building from scratch, we focus on clean, scalable systems that align marketing and sales with business performance.
Working with Pathfinder has completely transformed the way we manage our marketing and sales. The team helped us map out a clear sales process inside HubSpot, automate a lot of time-consuming manual tasks, and connect everything back to our ad account data so we can see exactly what’s driving leads and revenue. They’ve made our reporting and follow-up so much more efficient, and we finally have full visibility across marketing and sales performance. The whole process was super collaborative, and the technical setup was handled end-to-end with real expertise. Highly recommend working with them if you want your marketing and CRM to actually work together.
Working with Pathfinder has completely transformed the way we manage our marketing and sales. The team helped us map out a clear sales process inside HubSpot, automate a lot of time-consuming manual tasks, and connect everything back to our ad account data so we can see exactly what’s driving leads and revenue. They’ve made our reporting and follow-up so much more efficient, and we finally have full visibility across marketing and sales performance. The whole process was super collaborative, and the technical setup was handled end-to-end with real expertise. Highly recommend working with them if you want your marketing and CRM to actually work together.
Dave from Pathfinder was incredible in helping us design a purpose built HubSpot CRM followed by the implementation. Dave’s knowledge and expertise in understanding our clients journey and ensuring the CRM catered to this was exceptional. Nothing was ever too much and Dave was always there to support any tweaks or changes to our workflows. I highly recommend Dave and Pathfinder if you are considering customizing and implementing a new CRM.
Dave from Pathfinder was incredible in helping us design a purpose built HubSpot CRM followed by the implementation. Dave’s knowledge and expertise in understanding our clients journey and ensuring the CRM catered to this was exceptional. Nothing was ever too much and Dave was always there to support any tweaks or changes to our workflows. I highly recommend Dave and Pathfinder if you are considering customizing and implementing a new CRM.
Loved working with the team and Pathfinder. Highly recommend. Attention to detail was great
Loved working with the team and Pathfinder. Highly recommend. Attention to detail was great