Two-way contact sync

Spara matches each lead to a HubSpot contact by email, or creates the contact when Create & update is on. Each mapped field has its own rule for each direction: overwrite, set if empty, or never. An optional create condition holds contact creation until a lead meets your criteria.

Email logging

Emails Spara exchanges with a lead are logged as email activities on the matched HubSpot contact, so reps see the whole thread in HubSpot. An admin can turn this off with the Log emails setting.

Meeting booking on HubSpot meeting links

Spara reads your HubSpot meeting links and their availability, and books meetings on them during chats and calls. Meetings land on the rep's calendar and the contact's timeline. Needs HubSpot meetings at the Professional level.

Contact import

HubSpot contacts that match your import rules come into Spara as leads, so Spara can follow up with them. Linked contacts keep syncing changes every few minutes.

Returning visitor recognition

When your site runs HubSpot's tracking code, Spara looks up the visitor's HubSpot contact and fills in what HubSpot already knows, so it doesn't ask for those details again.

Company, owner and deal data

Spara reads each contact's company and owner for routing and personalization, and reads deals nightly to report which deals Spara-engaged leads influenced. Spara never edits companies, owners or deals.

Pipeline lookups for reps

Spara's sales-rep assistant and scheduled reports can look up deals and their line items, contact lists, sequence enrollments, sales goals and contact activity, read-only. Sequences need Sales Hub or Service Hub Professional or Enterprise. Goals are off until an admin turns them on.