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CallRail
An analytics platform for those who rely on calls and inbound leads.
Leading
Requirements
HubSpot Plan HubSpot Account permissions - View the required account permissions
CallRail Subscription - Call Tracking, Call Tracking + Conversation Intelligence, Call Tracking + Form Tracking, or Call Tracking Complete plans
Overview
1/5 - Walk-through and overview of the CallRail and HubSpot integration
Bridge the gap between digital clicks and real-world calls and texts. By bringing CallRail’s call tracking and lead engagement data directly into HubSpot, you give your marketing team the "missing link" in their attribution data by tying inbound calls and texts to the marketing source that drove them. Finally see the full picture of how your marketing turns into real human conversations.
When you turn on the integration, every call, text, and form submission becomes a native part of your contact’s timeline. Automatically map your PPC keywords, landing pages, and marketing sources to HubSpot contacts so you can finally prove which campaigns are driving high-value conversations, not just empty clicks.
Features
Integrate call tracking and marketing analytics for HubSpot
Track online activity seamlessly from the beginning of the customer's journey to the end with CallRail's HubSpot integration. By tracking and sending call and text message data from CallRail into HubSpot, HubSpot marketers to create certain custom segments and actions based on the call's activity.
Track marketing efforts both online and offline
By syncing call data coming through CallRail's call tracking numbers to HubSpot, marketers can track and measure their full marketing funnel (both online and offline) and understand what marketing efforts are paying off and which and be improved.
Optimize your inbound marketing efforts and create powerful workflows
Automatic HubSpot lead creation helps you evaluate phone call leads for a better idea of which marketing activities are truly driving sales. Attach robust inbound call attribution data (marketing source, PPC keyword, GCLID, campaign, and landing page) to HubSpot contacts.
Base actions on call summaries and caller sentiment
Send a brief synopsis of each call to the HubSpot contact record to surface the types of conversations your marketing is driving. Base your next action on caller sentiment, fast-tracking hot leads and following up appropriately. Make the right business decisions and improve your marketing and sales faster than ever before.
Tag and segment contacts
Using CallRail's AI-powered tagging feature, automatically categorize your calls and leads based on the contents of the conversation or the marketing campaign that drove them. Push your tags from CallRail into HubSpot to assess campaign performance and prioritize follow-up.
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Automatically sync data from human and AI handled conversations
With CallRail's AI voice assistant, Voice Assist, HubSpot matches or creates contacts using the standard workflow allowing automatic syncing from human- and AI-handled conversations to eliminate blind spots and gain a complete view of campaign performance. Push enriched call insights into HubSpot and map any call to HubSpot contact properties.
App Functionality
Shared Data
Calls | ||
Forms | ||
Text Messages |
View inbound phone calls alongside other lead activities, and create automated workflows that trigger events based on phone calls.
Reviews
3.9
69
3.9
69
- Feb 11, 2026
Auto-dialing nightmare makes this otherwise promising call tracking tool practically unusable despite great lead info features
It doesn't integrate well. Almost every time I open a Contact page it immediately starts dialing the first phone number it can. It's essentially made it useless for me. I can't risk dialing a contact when I'm not prepared. I wish this thing worked better. I WANT to use it.
Love that it pulls up the lead that's calling. Love that it logs a bunch of great info about the call.
Auto dialing without consent.
Williams, J.
- Nov 11, 2025
Easy to install and use, but limited HubSpot integration for UTMs
Easy to use
Easy to install
I wish all utm could be captured directly in HubSpot, but for now it's just in call rail.
Thibault, S.
Call Tracking
$50
/monthKnow which marketing efforts inspire leads to call.
Call recording and playback
Automatic email notifications
Call forwarding
Dynamic number insertion website plugin
Build custom call flows
Integrate with Google Analytics and Ads
Track form and text data alongside calls
Call Tracking
$50
/monthKnow which marketing efforts inspire leads to call.
Call recording and playback
Automatic email notifications
Call forwarding
Dynamic number insertion website plugin
Build custom call flows
Integrate with Google Analytics and Ads
Track form and text data alongside calls
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 02/11/2026
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