Requirements
HubSpot Plan HubSpot Account permissions - View the required account permissions
Zinnia Subscription - Zinnia plan
Overview
1/4
Zinnia is the AI Copilot that transforms the way Account Executives work, offering personalized insights, workflow automation, and data-driven recommendations to close more deals in less time. Sales plays are not one size fits all - and they don't have to be. Zinnia creates sales plays personalized to your specific prospect at the click of the button. By equipping you with curated talking points, discovery questions, objection handling techniques, personal prospect bios, and research-backed sales strategies, your reps will close more deals in less time.
Features
Next Best Action
Have Zinnia assign the next best action to take according to the deal details. -Recommend actions when a deal is in a stage too long -Draft email replies from inbound messages -Assign tasks to move deals forward -Use contextual notes and data to close deals faster
Account Playbook
Automatically upload all assigned accounts for deeper insights -Understand a company's initiatives -Create a POV specific to your offering -Generate a list of Discovery Questions -Predict the expected Objections -Analyze current Industry Trends -See recent News and Media
Contact Overview
Automatically upload all assigned contacts for deeper insights -Professional Background -Fun Facts and Personal Anecdotes -Personality Descriptors -Common Ground -Sales Strategies -See recent News and Media
App Functionality
Shared Data
Accounts | ||
Contacts | ||
Deals | ||
User |
Reviews
- Apr 5, 2025
Young, S.
- Feb 21, 2025
Keeping human connection with AI-powered insight
We started leveraging Zinnia for AI-powered meeting prep to help frame a point of view for our target accounts. The data insight was great, but we've really started leveraging the tool to overlay our unique product differentiators into custom sales playbooks for each strategic account. The HubSpot integration has helped us measure a reduced sales cycle time by 10% after 90 days of implementation. We have seen an uplift in positive sentiment analysis because our reps have been able to connect personalization with overall company objectives on every call.
Helps reps create a POV quickly on an account to provide unique insight Provides recommendations for discovery questions using your unique company differentiators aligned with your playbook. Offers insight for each account contact on what to focus on during calls (build rapport, is data-driven, values collaboration, etc.) Recommends next actions to move deals to the next stage
It's not a great fit for targeting SMBs or contacts not active on social channels
White, A.
Pricing
Zinnia
$99
/monthUnlimited playbooks
Unlimited messaging
CRM Integration
Email and Calendar Integration
Browser Extension
Zinnia
$99
/monthUnlimited playbooks
Unlimited messaging
CRM Integration
Email and Calendar Integration
Browser Extension
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 11/27/2025
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