Knock AI connects real-time buyer engagement to your HubSpot CRM, so sales and marketing

stay aligned, respond faster, and focus on the leads most likely to convert.

When a buyer engages with Knock - through a Slack, WhatsApp, or LinkedIn conversation,

a booked meeting, or activity on your site and off-site links - Knock creates or updates

the matching HubSpot contact and company in real time, with no manual work.

With the Knock AI + HubSpot integration you can:

• Auto-create and update contacts and companies from Knock conversations, with control

 over which leads sync: a master on/off, work-email-only, assigned-to-rep-only, and an

 allowlist of intent types.

• Enrich HubSpot records with verified role, company firmographics, attribution, first-party

 intent signals, and engagement activity - written only to the fields you map.

• See Knock insights directly on HubSpot records: an Intent Signal card (what the lead

 engaged with) and a Conversation card showing the full chat transcript with a jump link

 into the live Slack thread.

• Sync Knock segment membership onto HubSpot records via the Knock Segments property, so

 you can build HubSpot lists and workflows on top of it for SDR outreach.

• Stream selected HubSpot fields back into Knock to power Slack notifications, routing rules,

 and dynamic segments.

Matching is handled automatically - contacts by email (primary and additional emails),

companies by domain - so the integration updates existing records instead of creating

duplicates, and never overwrites a field unless you explicitly enable Override for that

mapping. Unmapped fields are never touched. All of Knock's custom properties live under a

single Knock property group on contacts and companies.

Knock is built for B2B teams replacing forms, chatbots, and delayed follow-up with instant,

multi-channel conversations that convert intent into pipeline.