Propensity ABM
The ABM Platform Built for Small B2B Growth Teams
Built by - Propensity
Installs - 200+ installs
Requirements
HubSpot Plan Works with all HubSpot plans Learn more HubSpot Account permissions - View the required account permissions
Propensity ABM Subscription - Free Trial, Essential ABM, or Strategic ABM plans
Overview
1/3 - Contact scoring from Propensity data into HubSpot
Propensity is the only account-based marketing (ABM) platform built for small B2B growth teams and agencies.
We make it easy to use intent data to create lists of in-market accounts and contacts, warm those contacts up with omnichannel ABM campaigns, and hand off a list of highly engaged contacts to outbound sales teams.
The result is an automated, ABM engine that produces a flow of MQAs and 5X sales engagement compared with traditional outbound growth tactics.
Build intent-driven audiences
Track omnichannel campaign data
Prioritize accounts and contacts with the most engagement
Deliver high-quality MQAs and MQLs directly to sales
Report all ABM Outbound Funnel engagement (both marketing and sales) from audience identification to closed opportunity
Features
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Integrate and sync intent driven account and contacts into HubSpot
Identify accounts and contacts with a high propensity to buy based on intent data that fit your ICP, or upload your own list of accounts or contacts for campaign targeting. Synch your audience into HubSpot and update signals on a daily basis to keep track of any changes.
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Dynamically sync website visitor data to HubSpot
Capture website visitor data and automatically synch those accounts and contacts into HubSpot daily. De-anonymize contacts at accounts visiting your website and create ABM campaigns to target them directly.
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Prioritize account and contacts with advanced scoring
Aggregate and track engagement data for both accounts and contacts and provide stack-ranked lists for your sales team to take action on. Refresh your top contacts and accounts with the highest engagement nightly.
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Report and measure ROI with the Propensity ABM dashboard
Prove ABM ROI with the Propensity ABM Dashboard. View your most engaged contacts and accounts and see what channels are yielding the best results. Understand who's clicking on your ads, visiting your website, and interacting most with your channels.
App Functionality
Shared Data
ABM Activity | ||
ABM Attribution | ||
Account Fields | ||
Account Warmth | ||
Account Warmth Change Date | ||
Account Warmth Change Reason | ||
Accounts | ||
Contacts | ||
Email Verification Date | ||
Email Verified | ||
Interests | ||
Propensity Score | ||
Propensity Warmth | ||
Propensity Warmth Change Date | ||
Propensity Warmth Change Reason | ||
Skills |
Reviews
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Pricing
Free Trial
$0
Try before you buy. Identify your top 100 in-market accounts including intent data for free.
RECEIVE YOUR TOP 100 ACCOUNTS WEEKLY
WEBSITE TRACKING AND DE-ANONYMIZATION
VIEW INTENT DATA
NO CREDIT CARD REQUIRED TO GET STARTED
Free Trial
$0
Try before you buy. Identify your top 100 in-market accounts including intent data for free.
RECEIVE YOUR TOP 100 ACCOUNTS WEEKLY
WEBSITE TRACKING AND DE-ANONYMIZATION
VIEW INTENT DATA
NO CREDIT CARD REQUIRED TO GET STARTED
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 12/03/2025
More info
Built by - Propensity
Installs - 200+ installs
Categories Languages this app is available in English
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