Propensity ABM
Built by - Propensity
Installs - 300+ installs
Rising
Requirements
HubSpot Plan HubSpot Account permissions - View the required account permissions
Access Type Shared Propensity ABM Subscription - Free Trial, Essential, Strategic, or Unlimited plans
Overview
1/3 - Contact scoring from Propensity data into HubSpot
Propensity is a contact-level marketing platform built for modern B2B teams using HubSpot.
Identify buyers inside target accounts, activate omnichannel campaigns across every channel, and measure engagement and attribution at the individual contact level.
Unlike traditional ABM platforms that only surface account-level intent, Propensity helps teams understand which specific people are engaging with campaigns, visiting your website, clicking on ads, and showing buying intent.
The Propensity + HubSpot integration syncs account, contact, engagement, and intent data directly into HubSpot so marketing and sales teams can prioritize outreach, automate workflows, and build pipeline faster.
With Propensity, HubSpot teams can:
Identify in-market accounts and engaged contacts
Reveal website visitors at the contact level
Sync double-verified contacts directly into HubSpot
Launch omnichannel ABM campaigns across Propensity Display Network, LinkedIn, Meta, TikTok, email, direct mail, and more
Trigger sales and lifecycle workflows based on real engagement signals
Measure contact-level attribution and pipeline influence
Align marketing and sales around shared buyer engagement data
Propensity also creates custom properties and custom objects inside HubSpot to support ABM reporting, attribution dashboards, campaign engagement tracking, and buyer-level visibility across the funnel.
Propensity was recognized on the 2025 Inc. 5000 list of fastest-growing private companies and named a Challenger in the 2025 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms.
Features
-1.png)
Integrate and sync intent driven account and contacts into HubSpot
Identify accounts and contacts with a high propensity to buy based on intent data that fit your ICP, or upload your own list of accounts or contacts for campaign targeting. Synch your audience into HubSpot and update signals on a daily basis to keep track of any changes.
-1.png)
Dynamically sync website visitor data to HubSpot
Capture website visitor data and automatically synch those accounts and contacts into HubSpot daily. De-anonymize contacts at accounts visiting your website and create ABM campaigns to target them directly.
-1.png)
Prioritize account and contacts with advanced scoring
Aggregate and track engagement data for both accounts and contacts and provide stack-ranked lists for your sales team to take action on. Refresh your top contacts and accounts with the highest engagement nightly.
-1.png)
Report and measure ROI with the Propensity ABM dashboard
Prove ABM ROI with the Propensity ABM Dashboard. View your most engaged contacts and accounts and see what channels are yielding the best results. Understand who's clicking on your ads, visiting your website, and interacting most with your channels.
App Functionality
Shared Data
Contacts | ||
Accounts | ||
Account Fields | ||
Email Verified | ||
Email Verification Date | ||
Interests | ||
Skills | ||
Propensity Warmth | ||
Propensity Warmth Change Date | ||
Propensity Warmth Change Reason | ||
Propensity Score | ||
Account Warmth | ||
Account Warmth Change Date | ||
Account Warmth Change Reason | ||
ABM Attribution | ||
ABM Activity | ||
Website Visits | ||
Marketing Data |
Reviews
Pricing
Free Trial
$0
Try before you buy. Identify your top 100 in-market accounts including intent data for free.
No Credit Card Required To Get Started
View Intent Data
Website Tracking And De-anonymization
Receive Your Top 100 Accounts Weekly
Free Trial
$0
Try before you buy. Identify your top 100 in-market accounts including intent data for free.
No Credit Card Required To Get Started
View Intent Data
Website Tracking And De-anonymization
Receive Your Top 100 Accounts Weekly
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 01/28/2026
More info
Built by - Propensity
Installs - 300+ installs
Categories Languages this app is available in English
Getting attention today
Jira
Connect your support and dev teams to solve customer issues faster
Meta Ads
Create, manage, optimize, and report on Facebook and Instagram ads—all from HubSpot.
