Propensity is a contact-level marketing platform built for modern B2B teams using HubSpot.

Identify buyers inside target accounts, activate omnichannel campaigns across every channel, and measure engagement and attribution at the individual contact level.

Unlike traditional ABM platforms that only surface account-level intent, Propensity helps teams understand which specific people are engaging with campaigns, visiting your website, clicking on ads, and showing buying intent.

The Propensity + HubSpot integration syncs account, contact, engagement, and intent data directly into HubSpot so marketing and sales teams can prioritize outreach, automate workflows, and build pipeline faster.

With Propensity, HubSpot teams can:

• Identify in-market accounts and engaged contacts

• Reveal website visitors at the contact level

• Sync double-verified contacts directly into HubSpot

• Launch omnichannel ABM campaigns across Propensity Display Network, LinkedIn, Meta, TikTok, email, direct mail, and more

• Trigger sales and lifecycle workflows based on real engagement signals

• Measure contact-level attribution and pipeline influence

• Align marketing and sales around shared buyer engagement data

Propensity also creates custom properties and custom objects inside HubSpot to support ABM reporting, attribution dashboards, campaign engagement tracking, and buyer-level visibility across the funnel.

Propensity was recognized on the 2025 Inc. 5000 list of fastest-growing private companies and named a Challenger in the 2025 Gartner® Magic Quadrant™ for Account-Based Marketing Platforms.