I’m Eric Deinoff, your Fractional RevOps Consultant with RevOps One. I act as the high-leverage "Operating System" for startups and SMBs looking to scale revenue predictably. With 20+ years of experience—including architecting the GTM engine that powered growth from $5M to $21M+—I bridge the gap between high-level strategy and deep HubSpot execution. When you partner with me, you aren’t hiring a revolving door of junior agency staff. You are getting an embedded fractional leader. My "systems-first" culture focuses on building scalable, automated processes and "Single Source of Truth" architectures rather than just fixing manual tasks. I provide the high-authority headspace of a full-time RevOps Lead without the overhead. Let’s turn your fragmented data into a high-velocity revenue machine.
Eric is a RevOps life-saver and that’s not an exaggeration. When I joined TLDR as the Founding Head of Sales, there was no infrastructure built out for individual sales let alone scalability. While I was able to implement the initial tools and process, there is only so much time in a day to build the plane while flying it. When Eric joined, he stepped in and immediately took the operational burden off my plate. He accelerated our ability to build on our GTM strategy. Eric was able to take projects from idea to execution, saving me countless hours of having to research and build processes in systems while being responsible for selling, hiring, training, implementing systems, process and procedure, and more. This provided the visibility I needed to accurately strategize, forecast, track and report on revenue. One particularly important project was how to assign leads to the sales team in the most cost effective way. There was a significant amount of targeting that needed to be taken into account - location, company size, replacing “fake” leads without messing up the rotation, and more. Eric created a workflow that kept the lead process running smoothly, ensuring client responsiveness. Eric found cost-effective ways to implement this solution and easily updated it when changes were needed even though it was a highly technical solution. This is only one example of Eric taking ideas from my brain to full implementation. Dashboards? Check. Reporting? Check. If you can think of it, Eric will find a way to implement it if it’s possible. The results speak for themselves: with Eric owning RevOps and CRM administration, we were able to scale from $5M to $10M in annual sales in just one year. If you are a Sales Leader looking to transition from 'scrappy' to a high-velocity, predictable revenue machine, Eric is the first person you should call. It doesn’t hurt that he’s also a great guy. Given the chance, I’d work with Eric anytime.