Mailchimp
Data Sync - Sync contacts two-way with a Mailchimp Audience
Requirements
HubSpot Plan HubSpot Account permissions No permissions required Access Type Shared Mailchimp Subscription - Review Mailchimp's Pricing Page plan
Overview
1/2
Unify email and customer insights across Mailchimp and HubSpot for information alignment and reduce the need for messy, time-consuming imports.
Install this app to:
Sync contacts and records between Mailchimp and HubSpot two-ways in real-time for data alignment
Get set up quickly with automatic historical data sync and configure ongoing sync settings to reduce manual data management and prevent data silos.
Configure custom field mappings between Mailchimp and HubSpot contact properties to match specific business requirements.
Note: To sync Mailchimp email activity - including sends, opens, clicks, and bounces - to HubSpot timelines, create segments and build lists, or use email engagement to trigger automated HubSpot workflows, you’ll need to install an additional Mailchimp app. You can do so here.
Features
Sync Mailchimp and HubSpot in the background
Make manual data entry a thing of the past by syncing data (see below) between HubSpot and Mailchimp. When records are created or updated in either app, that information will be automatically shared with the other one. You can also add a filter for any Mailchimp field or HubSpot list to sync exactly what you want—and nothing you don’t.
You’re in control of your data
You can set up a one- or two-way sync, which means you can either sync data from Mailchimp to HubSpot, from HubSpot to Mailchimp, or back-and-forth! IMPORTANT: This app requires Data Hub Starter or above.
App Functionality
Shared Data
Each object has field mappings that connect matching information from each app.
The following will not sync: Groups, Tags, Email Opens/Clicks. As mentioned above, you can review and install the other Mailchimp integration here to sync additional data.
Note: You will need Data Hub Starter and up to use this app.
Contacts |
Reviews
2.5
60
2.5
60
- Mar 31, 2026
Terrible integration - emails don't sync with contacts at all
Not integrating emails send from Mailchimp into contact
Ruijgrok, M.
- Mar 17, 2026
Terrible sync experience with HubSpot - caused major data errors and incorrect contact assignments
Syncing my list to HubSpot from Mailchimp wasn't good. Having Mailchimp as being the default on how my list showed up caused errors because it made things by email only and/or assigned people the incorrect names.
None to mention
Lots of errors
Bird, J.
Pricing
Review Mailchimp's Pricing Page
$0
Use the 'See all pricing options' link on the righthand side
Make sure to confirm the HubSpot subscription and the Mailchimp subscription needed to install this integration
Note: "Free" is referring to the cost of the integration, not the app subscriptions
Review Mailchimp's Pricing Page
$0
Use the 'See all pricing options' link on the righthand side
Make sure to confirm the HubSpot subscription and the Mailchimp subscription needed to install this integration
Note: "Free" is referring to the cost of the integration, not the app subscriptions
* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 01/22/2026
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