Capture customer feedback from HubSpot directly in Aha! Ideas

Make it easy for customer-facing teams to share the requests they hear from customers — right on the company, deal, or ticket pages in HubSpot. Your colleagues can quickly search and filter your ideas portal, submit new requests, and add proxy votes to existing ones. They can also see ideas and their current statuses in HubSpot to keep customer needs at the forefront.

Prioritize ideas that drive revenue

Sync your company data in HubSpot with organizations in Aha! Ideas. This gives the product team in Aha! Ideas a comprehensive view of what each customer is asking for and the potential revenue impact, with useful context like the company's ARR and industry. Updates in HubSpot automatically reflect in Aha! Ideas. This ensures you always have access to up-to-date information.

Close the feedback loop

Keep teammates informed about progress. Status changes automatically show in HubSpot as you move through your workflow and promote the best ideas to your roadmap. Sales and support teams can instantly see whether an idea is planned, in progress, or shipped — right on the deal or company page. In turn, they can manage customer expectations about what is coming and when.

Key data surfaced in Aha! Ideas includes:

• Company name

• HubSpot record link

• Deal value

• Organization data (e.g., ARR, industry) synced from HubSpot companies

• Idea status (synced back to HubSpot automatically)