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WhatsApp Connect

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WhatsApp Connect-icon
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WhatsApp Connect

HubSpot WhatsApp integration for context-driven, CRM-powered messaging
Installs
20+ installs
Sign in to installRequires WhatsApp Connect subscription
Leading

Leading

Leading partners have a demonstrated record of delivering customer value in close partnership with HubSpot.Learn more

Requirements

HubSpot Plan
HubSpot Account permissions
View the required account permissions
Access Type
Shared
WhatsApp Connect Subscription
Free Plan, Starter, Growth, or Enterprise plans

Overview

Overview

One workspace for WhatsApp conversations, campaigns, automation, analytics, and AI-powered chatbots.

Built for growing teams, WhatsApp Connect removes the complexity of business messaging and binds the CRM experience with WhatsApp Business.

Bringing structured messaging with Meta-approved templates, campaign builder, 1-to-1 conversation management, chat flow builder, and messaging analytics, it brings your WhatsApp-CRM together and keeps you in command.


Why choose WhatsApp Connect?

  • Unified workspace for conversations, campaigns, and customer engagement.

  • Smarter engagement with AI-powered chatbots, intent analysis, and agent handoffs.

  • Actionable insights through messaging, campaigns, and delivery analytics.

  • Meta-approved messaging with built-in template creation and approval management.

  • Personalized outreach with CRM data and in-app contact and segment management.

  • Reliable delivery with automatic retries and failure monitoring across APIs and the Meta level.


Real-Life Scenarios

  • Lifecycle management: Onboarding, nurturing, re-engagement, reminders

  • Customer Feedback: Surveys, purchase reviews, service ratings

  • AI-powered messaging: Support, sentiment analysis, lead qualification & routing

  • Transactional notifications: Order updates, invoices, delivery alerts

  • Personalized campaigns: Targeted promotions, announcements, tailored outreach

Features

WhatsApp Campaigns

WhatsApp Campaigns

Expand your reach with targeted WhatsApp campaigns using contact segments or CSV imports. Schedule sends, personalize messages, and manage outreach with Meta-approved templates.

Workflow-Triggered WhatsApp Messaging

WhatsApp Chatbot Builder & Workflows

Trigger WhatsApp automation using HubSpot workflows. Build your WhatsApp Chatbot with chat flows from scratch to automate conversations & queries intelligently with sentiment and intent analysis, and route chats to support teams.

Templates, Builder & Approval Status

Template Builder & Meta Approval

Create rich WhatsApp templates with text, images, buttons, and variables. Submit them for Meta approval. Once ready and approved, you can utilize them in 1-to-1 messaging, campaigns, and automations.

Failed Message Monitoring & Retry

CRM & Contact Management

Build and manage your WhatsApp contact database, organize recipients into lists, and utilize them to power personalized campaigns and scheduled messaging, all inside the app itself.

Dashboard & Activity Overview

Advanced Messaging Analytics

Monitor your WhatsApp messaging performance from a unified dashboard. Analyze campaigns, automations, & template performance. Track delivery metrics, identify and retry any failures across API, webhook, and ecosystem levels.

1:1 Messaging

1-on-1 Messaging

Utilize prebuilt message templates to create new chats and interact with existing ones in individual conversations, all manageable from a dedicated space within the app or the HubSpot contact app card.

App Functionality

Shared Data
Data Source
Sync Direction
In HubSpot
In HubSpot

Leads

Contacts

Contacts

WhatsApp Conversations

Contacts

Contacts

Messaging Engagement Data

Contacts

Contacts

Files

CMS Files

CMS Files

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This app requires one of the following WhatsApp Connect subscription plans.

Free Plan

$0

Test Reliability

  • 500 Messages /mo

  • 1 WhatsApp Number

  • 1 Team Seat

  • 500 Contacts

  • Campaign Builder (2 Campaigns /mo)

  • WhatsApp Template Builder (Meta Approval)

  • Reply Template Builder

  • HubSpot Contact App Card

  • HubSpot Workflow Action

Free forever

Free Plan

$0

Test Reliability

  • 500 Messages /mo

  • 1 WhatsApp Number

  • 1 Team Seat

  • 500 Contacts

  • Campaign Builder (2 Campaigns /mo)

  • WhatsApp Template Builder (Meta Approval)

  • Reply Template Builder

  • HubSpot Contact App Card

  • HubSpot Workflow Action

Free forever

* The pricing here is for display purposes only. All prices do not include taxes, incentives, discounts, or other pricing variables. You should contact the partner for the most up to date and correct pricing information. HubSpot does not take any responsibility for this pricing information, which is provided by our partners. Pricing last updated: 07/28/2026

More info

Built by
MakeWebBetter
Installs
20+ installs
Categories
Languages this app is available in
English

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