WhatsApp Campaigns

Expand your reach with targeted WhatsApp campaigns using contact segments or CSV imports. Schedule sends, personalize messages, and manage outreach with Meta-approved templates.

WhatsApp Chatbot Builder & Workflows

Trigger WhatsApp automation using HubSpot workflows. Build your WhatsApp Chatbot with chat flows from scratch to automate conversations & queries intelligently with sentiment and intent analysis, and route chats to support teams.

Template Builder & Meta Approval

Create rich WhatsApp templates with text, images, buttons, and variables. Submit them for Meta approval. Once ready and approved, you can utilize them in 1-to-1 messaging, campaigns, and automations.

CRM & Contact Management

Build and manage your WhatsApp contact database, organize recipients into lists, and utilize them to power personalized campaigns and scheduled messaging, all inside the app itself.

Advanced Messaging Analytics

Monitor your WhatsApp messaging performance from a unified dashboard. Analyze campaigns, automations, & template performance. Track delivery metrics, identify and retry any failures across API, webhook, and ecosystem levels.

1-on-1 Messaging

Utilize prebuilt message templates to create new chats and interact with existing ones in individual conversations, all manageable from a dedicated space within the app or the HubSpot contact app card.