MarCloud

HubSpot Migration

We partnered with Marcloud on our HubSpot integration, leveraging their structured and well‑governed delivery approach to manage a complex migration. Having worked with them for several years previously as our Pardot partner, they brought a strong understanding of our business requirements, data architecture, and existing Salesforce configuration from the outset.   The engagement began with detailed discovery sessions, during which the Marcloud team documented our current marketing automation and Salesforce setup, identified technical and process‑level pain points, and defined a clear target‑state architecture. Rather than applying a like‑for‑like migration, they actively remediated issues within the existing environment to ensure the HubSpot implementation would integrate seamlessly with Salesforce and support long‑term scalability. Marcloud provided clear best‑practice recommendations and designed solutions aligned to our operational and reporting requirements, including the development of complex workflows to support lead management, lifecycle staging and downstream reporting. Delivery was managed through a collaborative operating model, with regular weekly status calls, clear milestones and transparent progress tracking. A particular strength was their ability to manage multiple parallel workstreams. While maintaining momentum on the HubSpot migration and keeping delivery on schedule, the team also addressed and resolved legacy Salesforce issues, ensuring data integrity and preventing the carry‑over of technical debt into the new platform. We worked closely with Jon, Kyle, Sam, and Brad, all of whom demonstrated strong technical expertise, responsiveness and a pragmatic approach to problem solving. Their disciplined delivery, combined with a deep understanding of both HubSpot and Salesforce, resulted in an implementation that is robust, well‑integrated and aligned with our business and reporting needs.

MarClouding Fantastic

We worked with MarCloud on a strategic migration from Salesforce to HubSpot, including a full rebuild of our marketing automation, data structure, and reporting. From the outset, they brought a clear methodology to planning, data mapping, and integration, which gave us confidence in tackling what was a complex, business‑critical project. The team took the time to understand our existing Salesforce set-up (massive shout out to Triana and Sam!), our lead lifecycle, and how marketing and sales needed to work together, then translated this into a HubSpot architecture that actually supports how we operate day to day. They handled everything from custom property creation and workflow recreation through to resolving HubSpot–Salesforce integration nuances and ensuring data integrity at each stage. Communication and project management were consistently strong: we had clear timelines, transparent progress updates, and pragmatic recommendations whenever trade-offs were needed. When issues did arise, MarCloud were proactive in identifying root causes and proposing solutions, rather than simply flagging problems. Post-migration, our team has found HubSpot far easier to use, with cleaner data, more reliable reporting, and automations that are both robust and maintainable. We now have far better visibility across the funnel and can move faster with campaigns without dealing with Salesforce/Pardot and the issues we had. Overall, MarCloud have been an excellent partner for this Salesforce to HubSpot migration. Their combination of technical expertise and practical marketing understanding meant we not only replicated what we had before, but improved on it. I would happily recommend them to any B2B organisation looking for specialist support with a complex HubSpot migration or Salesforce integration project.

New HubSpot Onboarding Project

The Marcloud team have successfully onboarded HubSpot as our new marketing automation platform, and the experience has been excellent from start to finish. Their flexible and professional approach - focused on ensuring the long‑term success of the platform made Marcloud the ideal partner for us. They are highly effective problem‑solvers and a trustworthy, honest team that I would confidently recommend.

Live Chat Construction and automation

Tom and the team helped us to build out our live chat to enable greater automated customer engagement, qualification and routing. Tom and the team were super helpful and responsive would happily work with them again.