Automatically create contacts when forms are submitted, and sync video viewing and response histories

When a prospect submits a form within Video Agent (interactive video), a contact is automatically created in HubSpot (if a contact already exists, it is updated rather than duplicated). Additionally, information such as “how far they watched the video” and “how they answered the questions within the video” is recorded chronologically in dedicated properties and notes, allowing sales representatives to follow up while understanding the prospect’s level of interest. For example, you can filter a list to include only leads who answered “considering implementation” to a question and prioritize reaching out to them.

Automatically generate personalized video URLs for new contacts and track viewership on an individual basis

When a contact is created in HubSpot, a unique viewing URL is automatically generated and added to the contact’s properties. By embedding this URL in emails or workflows, you can automatically track—without requiring form submissions—who watched the content, when they watched it, how far they watched, and how they responded. You can use this feature, for example, by embedding personalized URLs in pre-sales explanatory videos or nurturing emails, so that sales representatives follow up only with leads who have watched the video. It also supports bulk issuance to contacts in HubSpot lists.