JBNは「CRMを軸に、Webで顧客体験を設計する」支援をしています。 HubSpotを活用し、戦略策定から実装・運用までを伴走することで、企業と顧客のコミュニケーションを再構築します。 私たちが大切にしているのは、お客様との対話です。 表面的な要望の背後にある本質的な問いを引き出し、接点を設計し、成果につなげる——その一気通貫の支援がJBNの強みです。 ◼︎ご支援内容の特徴 ①Webサイト・会員システム・Webシステムを通じた4つのコミュニケーション支援 CRMと連携したWebサイト・会員システム・Webシステムを活用し、 ・マーケティングコミュニケーション(見込み顧客の獲得・育成) ・ブランドコミュニケーション(企業・製品の価値を伝える設計) ・リレーション/ファンコミュニケーション(既存顧客との関係深化・ファン化) ・事業・サービス基盤(メディア事業・会員サービスなどのHubSpot基盤での構築・運営) の4つの領域で、顧客体験を一気通貫で設計・実行します。 ②オンライン・オフラインのデータ統合による顧客理解の基盤構築 フォーム・Web行動・SNSなどのオンラインデータと、来場・商談・アンケートなどのオフラインデータをHubSpot CRMに統合します。 AIを活用してデータの補完・分析を行い、自社にとって重要な顧客を可視化。 より質の高い顧客コミュニケーションと施策を実行するための、実践的な基盤を構築します。 ③CRMとCMSの連携によるパーソナライズされた顧客体験 HubSpot CRMの顧客データとWebサイト・会員システムを高度に連携させ、一人ひとりの課題や状況に応じたコンテンツを最適なタイミングで届けます。 「自分事」として受け取れる情報設計が、企業と顧客のより深い関係を生み出します。 ◼︎対応可能な製品・実績 ・Content Hub ・Marketing Hub ・Sales Hub ・Service Hub ・Data Hub ・Commerce Hub HubSpotに関してお困りごとがございましたら、ぜひお気軽にお問い合わせください。
For many years, they have supported us in many ways in promoting the use of the website in our sales activities, including the renewal of our website, introduction and operational support of HubSpot, and implementation of regular meetings. The importance of the website has become firmly established within the company as a result of the proposals and support we have received to position the website as a part of our sales activities and to use it more effectively, rather than simply a place to disseminate information. In addition, they have always responded politely and sincerely to various requests and issues that arise in the course of day-to-day operations, and we can trust them with our business.
When we were facing a mountain of issues such as revising our website, efficient sales activities, and strengthening customer management, we were introduced to HubSpot and received support from the company. We were able to get a clear goal, not just an image, of the issues we were facing and the direction we needed to take, which was very important. As we went through the cycle of building each phase, implementing each specific measure, extracting issues, and reviewing the results, we were able to realize the results obtained by utilizing HubSpot in numbers. We gained a lot of "insights" in our daily marketing and sales activities.
We had many concerns about introducing an MA tool because our company has few engineers and developers, and our organizational structure requires time for consensus building among departments. After carefully listening to us from the first meeting and understanding our issues and constraints, the company made a proposal that met our intention of "building a system that can run on its own in the future, rather than leaving the implementation to us. During the implementation process, technical terms were explained in an easy-to-understand manner, which made it easier to understand even for in-house members with limited technical knowledge, and as a result, the consensus building process went smoothly within the company. In addition, we received generous support in the form of manuals and operation lectures to help us get up and running on our own, and we are gradually putting in place a system that will allow us to operate the system in-house. Even when difficult requests or requests for improvements with short deadlines arose during the project, the company responded flexibly and quickly, providing support that was closely attuned to our situation. We are very grateful for their quick response and immediate answers to our questions. Even for a company with limited technical resources like ours, we feel that they are a reliable partner that we can trust.
We have been assisting us since the website transfer. The existing CRM structure was very complex, and the introduction of HubSpot was not just a simple system replacement, but was required to organize and optimize the data structure while maintaining integration with the existing system. In order to migrate from a complex proprietary system to HubSpot, there were many situations where we had to organize the CRM design, external linkages, and other details, and we also needed extensive support for workflow, Webhook, error handling, and other design. We were able to smoothly transition to the new HubSpot environment with little change to our internal operations. When issues arose, they consistently responded to isolate the cause of the issue and make modifications, which has been very helpful.
When we were considering migrating our website, we started talking to JBN as one of our partners when we were considering using HubSpot. We had a complex and tight integration between our website application and CRM, but JBN was able to design the website and CRM integration while accommodating our wishes to keep our existing operations as much as possible unchanged. As a result, we were able to build a CRM environment with almost no changes to our operations, and we were also able to migrate our website to use HubSpot, which significantly reduced our site operation costs. There were some difficult phases, but everyone worked diligently on the issues and we were able to solve them one by one. They are a partner that always has the attitude of wanting to meet our needs, including other aspects such as SEO and advertising-related support.
The support we have received has been with even more enthusiasm than we, the people involved in the project, have received. As other reviewers have said, the support is sometimes given with a choice of words that inspire us, so that we feel that we are making steady progress.
We spent a considerable amount of time in the meeting listening to them and they were really helpful in resolving our issues. The response was not just a street response, and they made a variety of suggestions as well as our requests, which was very helpful.
JBN has provided us with website construction and CRM environment development through website renewal. As JBN's motto "Lead through dialogue," we were impressed by the way JBN approached the project through dialogue in various processes including requirement definition. I was impressed by the way JBN approached the project through dialogues in various processes including requirement definition. While being courteous, they also had a sense of speed, and we were able to release the software on schedule. I think this is a company that we can trust with confidence until the very end.
Of course, we are aware of the numerical results of the introduction of HubSpot, but we also feel that JBN's attitude of thinking together with us from the same perspective without denial is very wonderful. It is a pleasure to work together with JBN members, experiencing their different perspectives.
When we switched our CMS to HubSpot, HubSpot introduced us to their company, and they took care of everything from the construction of the site to the development of the CRM environment. We were satisfied with their detailed support right up to the release of the site, such as their immediate response to our questions and flexible response to some specification changes. Also, even though we had a very short deadline, the project progressed on schedule thanks to their excellent project management skills. After the release of the software, we were also able to successfully complete the integration project with SalesForce thanks to their persistence in dealing with our difficulties in understanding the specifications. We would like to ask for your continued support if we ever need anything else.