In the admissions process, an applicant who fills out a form has often filled it out

at several schools. The one that receives it first has a head start

head start. But counselors can’t call everyone back in the

instant: they dial numbers, get voicemail, and by the time

by the time they get back to the application, the applicant has already chosen another school.

Kadi calls new applicants as soon as they come into HubSpot, on average

within a quarter of an hour. A virtual assistant connects with them, understands their goals

— the desired training program, educational level, deadline, and funding method

— and offers an appointment with an advisor, booked directly on the

school’s appointment scheduling page.

Everything is logged in HubSpot: the conversation summary, the qualification,

the lead’s interest level, the call status, and the appointment scheduled

in the advisor’s calendar.

Training advisors and admissions officers no longer have to dial numbers. They open their calendars in the

in the morning and find appointments with pre-qualified applicants, whom they

know exactly what they’re looking for before picking up the phone.

The school maintains control over everything: which contacts are called, at what

times, with what questions, and what Kadi enters into the CRM. Every

call announces that it’s a virtual assistant, and no call goes out

without recorded consent.