Send SMS directly from HubSpot

Email is essential, but it is not immediate. Messages get missed, follow-ups get delayed, and opportunities are lost in the gap.

This integration adds SMS directly into HubSpot so you can reach customers at the moment it matters. Whether you are running campaigns, following up with leads, or managing support conversations, SMS helps you cut through, get seen, and drive action faster.

Built for teams using HubSpot across marketing, sales, support, and operations who want faster responses and higher engagement.

Built by Ireland's leading SMS provider

This integration is built by Phonovation, operating in Irish telecoms since 1988 and trusted today by Bank of Ireland, Irish Life, VHI, Electric Ireland, Bord Gáis, and Permanent TSB. Now available natively inside HubSpot.

Key benefits

With SMS built into HubSpot, you can:

• Increase campaign performance with messages that are seen within minutes

• Drive higher conversions by following up while intent is still high

• Improve response times across sales and support teams

• Automate real-time engagement using HubSpot workflows

• Reach the right people instantly using segmentation

Built into how you already use HubSpot

This works inside your existing HubSpot setup, not as a separate tool.

Send campaigns to lists and segments Use your HubSpot data to send targeted SMS campaigns to specific audiences, just like email but faster and more direct.

Send 1:1 messages from contact records Message individual contacts directly from their HubSpot profile. Ideal for sales follow-ups, reminders, and support conversations.

Automate SMS in workflows Trigger SMS messages based on any event in HubSpot. Form fills, lifecycle changes, deal stages, support tickets, and more. If you can model it in HubSpot, you can trigger it with SMS.

High-impact use cases

Teams usually start with one or two use cases, then expand fast once SMS is live in their workflows. Here are some of the ways teams are using SMS inside HubSpot.

Campaign follow-ups that actually get seen Send an email campaign, then automatically follow up with an SMS to anyone who did not open. Typical result is a 20 to 30 percent uplift in engagement.

Instant lead follow-up When a lead submits a form, trigger a personalised SMS within seconds using the data they submitted. Faster response times lead directly to higher conversion rates.

Smarter support communication When a ticket reaches a stage where you need more information, automatically send an SMS alongside email. Delays drop, and tickets keep moving.

More ways teams are using it

Once SMS is inside your workflows, the use cases expand quickly beyond campaigns.

Abandoned cart recovery Trigger a short SMS to shoppers who leave items behind, using their name and what they almost bought. Recover revenue that email alone often misses.

Appointment and booking reminders Cut no-shows with an automated SMS sent 24 hours and 1 hour before a booking. Works for sales demos, consultations, service appointments, and any calendar-driven workflow.

Reactivation of dormant contacts Identify contacts who have not engaged in 60 or 90 days and send a targeted SMS offer. Get attention from people who have stopped opening email.

Renewal and payment reminders Send timely reminders before a subscription, policy, or invoice is due. Fewer missed payments, fewer churned customers.

Internal alerts and ops comms Notify your team the moment a high-value lead converts, a VIP customer raises a ticket, or a deal crosses a threshold. Build it once in a workflow, let it run.

Built on deep Irish telecoms heritage

This is not a basic SMS tool. It is built on telecoms infrastructure relied on by Irish enterprises every day.

Phonovation is Ireland's leading SMS provider, with over 750 Irish businesses sending through our platform every day across retail, financial services, healthcare, utilities, and the public sector. Our roots in Irish telecoms go back to 1988.

What that means for you:

• Direct carrier connections with Vodafone, Three, Eir, and EE for reliable delivery

• Full ComReg 2025 compliance, including support for Ireland's new anti-fraud SMS regulations

• GDPR and consent-first by design, with tools to manage opt-ins and opt-outs cleanly

• Certified B Corp, the only A2P SMS API provider in the world to hold this certification

• Guaranteed Irish member and Microsoft Silver Partner

• 24/7 support from a team based in Dublin, not a ticket queue

When messages need to land and compliance needs to hold up, you are working with a provider built on decades of telecoms infrastructure experience.

Why SMS with HubSpot works

HubSpot gives you the data and automation. SMS gives you immediacy and attention. Together, they help you move faster and get responses when it matters.

Ready to add SMS to your HubSpot workflows?

Install the app and start sending SMS from HubSpot in minutes. Prefer a walkthrough first? Book a demo with our Dublin team and we will show you how other HubSpot users are running SMS campaigns, workflows, and 1:1 messages.