Your customer reviews are powerful. Make them work inside your CRM.

You already have customer proof: reviews, testimonials, ratings. But it's often trapped in spreadsheets, documents, or disconnected tools where your CRM can't use it. ProofFlow turns reviews into first-class HubSpot records that your entire team can search, analyze, and act on. This makes it easy to surface the right proof when prospects need reassurance.

Reviews become CRM records. Every review - collected or imported - syncs as a native Review object in your HubSpot CRM, linked to the associated contact and company. Filter by rating, status, or source. Use reviews in lists, reports, workflows, and Breeze AI queries, just like deals or tickets. This CRM foundation allows your review data to power automation, reporting, and analysis across HubSpot.

Proof activation on deal records. The Proof Library card surfaces the most relevant customer proof directly on every deal record. When a rep is working a deal, ProofFlow automatically matches your best reviews to that deal by industry, company size, and job title. No searching, no asking marketing for a customer story mid-call. The right proof appears at the right moment, and can be shared instantly as a link, an image, or an embeddable widget, without leaving HubSpot.

Automatic intelligence from your review data. The Review Insights dashboard inside HubSpot analyzes your reviews and surfaces what matters: themes your customers mention most, friction signals in lower-rated reviews, referral opportunities, and potential cross-sell signals. Each insight links to a concrete HubSpot action such as creating a list, building a workflow, or generating a report. No spreadsheets or manual analysis required.

Collect reviews without leaving the CRM. Send personalized review requests directly from a contact record or automate them with HubSpot workflows. Customers submit text or video testimonials through a branded, mobile-friendly form with no login required. Already have reviews elsewhere? Import them via CSV and convert them into CRM records instantly.

Showcase proof on your website. Build customizable testimonial widgets such as carousels, grids, and badges and embed them on any page. Choose which reviews to feature, adjust the layout, and let ProofFlow keep them updated automatically.

What you get:

• Native Review object in your CRM: searchable, filterable, usable in workflows, lists, and reports

• Proof Library card on deal records: automatically matches your best reviews to each deal by industry, company size, and job title - share instantly as a link or image directly from the deal record

• Review Insights dashboard inside HubSpot: automatic analysis of themes, friction patterns, referral signals, and opportunities

• Review Details card on each Review record for at-a-glance management

• Review Summary card on Contact records showing review history and quick actions

• Review request forms with text, video, star rating, and multiple-choice questions

• HubSpot workflow action to automate review collection at scale

• Embeddable testimonial widgets for your website

• One-way sync from ProofFlow to HubSpot: your data stays consistent

Built for HubSpot. ProofFlow is a native HubSpot app, not a bolt-on integration. Reviews live directly in your CRM, sync automatically, and work with the tools your team already uses, such as workflows, lists, reports, and deal records. No other review tool offers this level of CRM integration.