SonaMation is consistently cited as one of the best HubSpot Partner Agencies. We've been awarded HubSpot's top award (Onboarding Accreditation) for partners with a history of successfully implementing HubSpot for our clients. We work best with mid-market organizations (50–200 employees, $5M–$50M revenue) in sectors like SaaS, professional services, manufacturing, sustainability, Health tech, and property management. Our clients often come to us with fragmented data, underutilized HubSpot portals, or disconnected systems and stay with us for ongoing strategic support. Whether you're migrating from Salesforce, integrating HubSpot with your ERP or product stack, or leveling up your reporting and automation, we bring a proven process and playbook-driven approach. With 200+ clients across North America, we act as an extension of your team to ensure HubSpot works for your business. If you're scaling and want a CRM that scales with you, we’re the partner to make it happen.
SonaMation was instrumental in helping us successfully onboard HubSpot CRM at Cutting Edge Contracting. Marco and the entire team were amazing throughout the entire process. From setup and customization to training and support, they made learning the system easy and approachable for our team. What stood out most was their ability to not only guide us through the technical side of HubSpot, but also help us maximize the effectiveness of the platform for our business operations and customer experience. Their communication, responsiveness, and knowledge were top-notch every step of the way. If you're looking for a team that truly cares about your success and knows how to simplify complex systems, I highly recommend SonaMation. 5 stars all the way!
We brought Sonamation in to help our small team set up lead scoring in HubSpot, and they delivered. The implementation was smooth, but what we appreciated most was that they took the time to explain how everything was structured so we could manage it ourselves going forward. That kind of transparency is hard to come by. We'd recommend Sonamation to anyone looking for a HubSpot partner who leaves you better equipped than when they found you.
Working with Marco/SonaMation provided a great overall experience. Communication was clear, the team was responsive, and everything was handled efficiently.
Amazing! He was with me on day 1 and I hope will always be by my side as he really helps me and solves any issues I ever had. I enjoy his personality and he is an asset to Hub Spot!
We engaged Sonamation to implement HubSpot for our growing GTM operation, and the experience exceeded expectations from start to finish. The team brought deep platform expertise, asked the right questions about our processes, and translated our business requirements into a clean, scalable HubSpot setup. I want to specifically call out Marco Caballero, who did a phenomenal job leading our implementation. Marco was responsive, thorough, and genuinely invested in getting the configuration right, not just getting it done. He took the time to understand the nuances of our sales and customer success workflows, made smart recommendations on object structure, properties, lifecycle stages, and reporting, and was patient as we iterated on requirements. His attention to detail saved us from headaches we would have only discovered months down the line. Beyond technical execution, Marco communicated clearly throughout the engagement, hit every deadline, and made the whole process feel collaborative rather than transactional. The end result is a HubSpot instance that fits how our business runs.
Before SonaMation, we were losing leads we shouldn't have been losing. Inquiries came in from every direction and nothing was tracked. The SonaMation team actually listened to how our business works, built around it, and didn't push their own agenda. Now we have a real pipeline, real visibility, and a system the whole team actually uses. We had consults with multiple HubSpot vendors before being connected with SonaMation, and none of them came close, either in terms of how well they listened to our actual needs or the overall cost. If you're a firm that's serious about getting HubSpot right, these are the people to call.
SonaMation helped make HubSpot our central source of truth, they developed a custom Integration to connect our industry-specific software to HubSpot. Additionally they've helped us build a variety of marketing nurture emails, blogs, and CTAs to capture and convert potential clients. The part I appreciated most about working with SonaMation was their ability to help me come up with ideas on how to best approach our goals, as well as improve and build upon our existing ideas. We recommend them to anyone looking for HubSpot specialists.
SonaMation made a fairly complex setup feel manageable. They built the workflow framework in a way that let our team focus on content and review, while still giving us confidence that the system behind it was working properly. By the end, we had something tested, usable, and ready to build on.
Before HubSpot, I was doing so much manual work across several tools, and keeping everything straight was becming unmanageable and getting cumbersome as we grew. We were introduced to the SonaMation team through HubSpot and chose them to do our onboarding and set up. They did a phenomenal job of figuring out how to make HubSpot work in our world. In the past we have had many 3rd party companies think they can integrate our specific use cases into a tool and fail. This was not the case with Sonamation, they knocked it out of the park. Thank you guys so much for being so flexible and working with us, even us changing how we run things internally during our onboarding and adapting with us. It has been a big deal. We wouldnt have integrated HubSpot well without Sonamation. Drew and Max have truly become friends of this team not just a 3rd party partner!
I wish I would have found Grayson and SonaMation earlier in our HubSpot implementation. Before working with SonaMation we worked with another partner who pushed cookie cutter solutions and didn't take time to understand our needs and goals as a business. From the beginning SonaMation has been very thorough in scoping our needs and architecting a custom solution. Working with Grayson and the team at SonaMation has been great. Outside of CRM Implementation and Optimization they migrated our Website to HubSpot CMS and developed a Custom UI Card that replaces a third-party tool, preventing our team from having to switch between so many different tools. Would definitely recommend!