Data-driven insights from real customer interactions, media signals, social media insights, meeting transcripts, and related insights, various engagement metrics on account and stakeholder level, and win/loss analysis highlight the 20% of actions, accounts, and stakeholders that drive 80% of the results, including "the recommended next actions".

The way Njord operates is different. We know that brand recognition is key, as this moves favorability from 4% to 81%. But this is far from enough. The largest organizations (complexity 5 and 6) care deeply about their vendors core values, related behaviors and principles. Thirdly, they tend to favour vendors who bring more to the table than simply selling a product. Conversely compared to advertising, Njord is designed to deliver on brand recognition, values and culture and insights rather than product, price and promotions.