An outstanding team to help us align marketing and sales

To strengthen our sales presence in the competitive logistics market, we launched a comprehensive project with Cepar that combined technology, strategy and operations in an integrated, results-oriented vision. The work started with CRM, with the integration of our product list, the redefinition of sales processes and the centralization of information. The goal was clear: to give the sales force concrete tools to work better, faster and with always up-to-date data. A strength of the project was also the integration between our website and the HubSpot CMS, which now allows us to collect behavioral data and enrich CRM profiles in real time. This allows us to have a complete view of the prospect and to activate increasingly personalized actions along the customer journey. In parallel, we built with Cepar an Account-Based Marketing strategy with targeted outreach to high-potential prospects, leveraging advanced segmentation to create dynamic audiences activated on LinkedIn and Meta. The result is a much more precise go-to-market, where marketing and sales move in synergy. The whole project was designed from a RevOps perspective, with strong integration between technology, processes and people. It was not a simple implementation, but the construction of a modern, sustainable working method aligned with the challenges of our industry. The Cepar team proved to be reliable, competent and really attentive to the context in which we operate. Today we are more agile, more focused and above all more effective in turning the right contacts into real opportunities.

Cepar alongside our team in digital transformation!

To support its sales network with more effective and integrated tools, our team launched a CRM implementation project in collaboration with Cepar, with a specific focus on the digitization of sales processes. The project involved the integration of HubSpot CRM, the company's product list and quotation system, enabling agents to generate faster, more consistent and personalized offers directly within the platform. This connection between commercial data and sales tools represented a quantum leap in negotiation management and reduced customer response time. We found in Cepar a competent and reliable partner, capable of understanding the dynamics of our business. Their knowledge not only of technology, but also of business processes, made all the difference. They were able to translate our needs into concrete solutions, demonstrating great willingness, accuracy and ability to integrate with our existing systems. The new CRM ecosystem allows us to work more efficiently, have a clear view of the sales funnel and improve the quality and speed of service to our customers.