Usertour is an open-source user onboarding platform for SaaS teams: product tours, checklists, launchers, banners, surveys and announcements that guide users inside your app, built without shipping code for every change. The HubSpot integration puts that onboarding data where your sales and customer success teams already work.

Match, never create. HubSpot contacts are matched to Usertour users by email or by a contact property holding your user ID, and companies by a property holding your company ID. Records are linked only when they exist on both sides, so a CRM full of leads never floods your user list and onboarding never creates stray contacts.

Sync HubSpot properties into Usertour. Bring lifecycle stage, plan, industry, owner or any contact and company property in as Usertour attributes, then use them in targeting conditions and segments to show the right onboarding to the right people. Attributes owned by HubSpot carry a HubSpot mark wherever they appear, and cannot be overwritten from the SDK or API.

Write product data back. Choose the Usertour attributes that matter to your revenue team — signed-up date, seats, last seen, NPS score — and Usertour writes them to a dedicated "Usertour" property group on the HubSpot record, kept current as they change.

See onboarding milestones on the timeline. Flow started, completed and ended, checklist started and completed, tasks completed, survey questions answered and launchers activated are written to the contact's timeline — and to the company's, when the company mapping is set up — as HubSpot app events. Use them as workflow triggers, list filters and report dimensions: enroll a contact in a sequence when they finish onboarding, or flag accounts where nobody has started a flow in thirty days.

Changes flow both ways within seconds. HubSpot changes are picked up continuously through HubSpot's change journal, Usertour changes are written back as they happen, and a daily full sync keeps both sides reconciled. Every sync run and every delivery is logged in Usertour, with failures and their reasons.

The HubSpot integration is available on Usertour Growth plans and above, and included with self-hosted Usertour.