Rachael's Ink

Highly Recommend Rachael

Rachael was an invaluable resource in our CRM implementation. We had minimal resources internally to support implementation, and Rachael came in and took charge. She assisted in full CRM implementation, development of sales process flows, content creation, building out sequence and utilization of HubSpot AI tools. I am beyond grateful for her partnership and willingness to go beyond the call of duty.

Transformative Help Desk & AI Implementation

We were extremely pleased with the work Rachael did for our team. She led our migration from HubSpot Inbox to Help Desk and implemented the AI Customer Agent with clarity, organization, and strategic insight. From the beginning, she didn’t just “move tools” — she mapped our workflows, benchmarked KPIs, helped us define SLAs, and ensured we had measurable before-and-after data. Within the first 90 days, we saw meaningful improvements: faster response times, a significant reduction in average ticket close time, and improved visibility into our workload. Our average time to close dropped by more than 50%, and the AI Customer Agent now independently resolves the majority of repetitive inquiries — freeing our team to focus on higher-priority, complex issues. What impressed us most was that customer experience didn’t suffer — it improved. Our CES scores increased, and we maintained the high standard of support our customers expect while becoming more efficient behind the scenes. Rachael also took the time to train our team, refine workflows, and ensure the AI agent was properly equipped with the right knowledge base content. She combines technical expertise with practical business strategy, and the results speak for themselves. We highly recommend Rachael to any organization looking to modernize their support operations, improve KPIs, and implement AI thoughtfully and effectively.

Expert who gets the job done!

I worked with Rachael on essentially turning a repository of random contacts into a high-performing tool for the sales, marketing and operations functions. After we discussed the goals we were hoping to achieve with HubSpot, Rachael did an audit, created an action list, and dove into our complex web of custom objects and properties. Her communication is spectacular, her expertise is outstanding, and she's a wonderful person to work with on top of all of that. Highly recommend her for any HubSpot needs!

Just WOW.

Rachael has been instrumental in improving our HubSpot marketing efforts, especially with implementing Lead Scoring and improving our workflows, marketing segmentation, forms/landing pages, and more.

Incredible overall improvements in our marketing results thanks to foundational work with Rachael

We have had the pleasure of working with Rachael for a little over a year now. She has helped transform our HubSpot instance to finally feel like the powerhouse it truly is. Through her guidance we have learned to adjust our mindset and overall content strategy creation, have seen remarkable improvements in our email health, have enabled incredibly useful lead scoring, seen improvements our user experience, seen increases in our website click-through rates, helped improve our ability to report on metrics, and even attribute marketing efforts directly to deals, plus SO much more. On a more personal level, as a "designer turned marketer" she has helped me grow my knowledge and also passion for strategic content marketing. I'm very thankful we've had the opportunity to do incredible work with such an incredible person!

Amazing Work!

Working with Rachael was an absolute joy. She brings a lot of insight, particularly around data architecture, that enables her to be flexible to support the needs of small businesses without sacrificing data quality. Our team threw quite a few curveballs and process updates her way during our onboarding experience. All were met with curiosity and a willingness to solve the problem together!

Highly recommend Rachael!

Rachael helped me and my team implement a whole new automated process on our website that will open up a ton of new opportunities for us in Email marketing. She is very easy to work with and always has time to talk through any questions you have while working with her.

5 stars all the way around!

I've had the luxury to work with Rachael a time or two now in various ways, and she is always incredibly helpful, knowledgeable, and a joy to work with. She is a phenomenal partner and is a HubSpot expert on everything you can imagine & then some. Specifically, she's helped me to build robust, multi-faceted nurture streams which will benefit us in many ways. I can't praise her enough!

HubSpot Expert Who Helps Your Maximize Your Company's ROI

Rachael provided strategic input in all areas of marketing. She not only has solid expertise in best practices but knows HubSpot inside out - from tactical to analytics & reporting. When sales and marketing struggled to align, Rachael brought new, creative ideas to the table that helped the two teams align around campaigns. Unlike other martech leaders, Rachael goes above and beyond showing her clients how to get the maximum ROI out of not only their campaigns, but also their HubSpot instance. Rachael is enthusiastic, hard working and always shows up with a smile. She is a joy to work with.

Skilled HubSpot Consultant

I have had the privilege of collaborating with Rachael, a skilled HubSpot consultant. Right from the start, Rachael demonstrated her in-depth knowledge of the HubSpot platform and provided valuable recommendations that helped us immensely. What impressed me the most about Rachael was her ability to facilitate a seamless transition from our previous CRM to HubSpot. Not only that, but she also helped us implement the service desk and migrate from other meeting software to HubSpot meetings, which proved to be a significant asset for our business. Rachael's contributions to streamlining our workflows have been invaluable, and it has led to a noticeable increase in our productivity and efficiency. She has a sharp eye for identifying areas that require improvement and is always willing to go above and beyond to help us implement the necessary changes. Overall, I can say with certainty that Rachael is an outstanding HubSpot consultant who is committed to ensuring the success of her clients. It has been a pleasure working with her, and I highly recommend her to anyone who wants to maximize the potential of the HubSpot platform.