Critical to Our Business

The HubSpot integration is what makes AdRoll useful for us day to day. We sync HubSpot lists straight into AdRoll audiences, so targeting stays current without manual exports. Ad exposure and engagement flow back into HubSpot on the contact/company record, so we can see who saw an ad before following up. And tying spend and performance back to HubSpot pipeline gives us real attribution instead of guessing at ROI. It's genuinely made ads and CRM feel like one system instead of two.

List sync between HubSpot and AdRoll keeps audiences current without manual work Ad engagement shows up on HubSpot contact/company records, so follow-up is timely Attribution back to HubSpot pipeline gives real ROI visibility, not just impressions

Sync between the two platforms isn't always instant - we've seen list updates lag Attribution setup took some trial and error to get mapped correctly at first

Targeted ABM Display Advertising at a Fraction of Search Costs

We brought AdRoll ABM into our stack specifically to run targeted display advertising against our ICP accounts and it has delivered. As a lean marketing team at an early stage B2B SaaS company, we needed a way to stay visible with high-intent accounts without the cost and lack of targeting precision that comes with broad Google Search campaigns. AdRoll solves that problem. The ability to set ICP filters, build lookalike audiences from our CRM, and load target account lists gives us a level of targeting precision that broad digital channels simply can't match. We're reaching the right companies, at the right buying stage, with messaging that reflects where they are in their journey rather than a generic ad that treats every visitor the same. The intent data layer is where it gets particularly useful. Combining their data with ours gives us a clearer picture of which accounts are actively in a buying cycle versus passively browsing. That distinction drives how we prioritize our campaigns and which accounts we escalate for outreach. The cost efficiency compared to Google Search for our ICP has been meaningful. We're getting in front of the right accounts at significantly lower CPMs while maintaining the targeting specificity that B2B demands.

ICP filtering, lookalike audiences from CRM data, target account list uploads, intent data that combines first and third party signals, cost efficient compared to broad search, journey-based messaging capability.

Requires a well defined ICP and clean CRM data to get the most out of the targeting features. Worth investing in that foundation before you start.