In much of Eastern Europe and Central Asia, Telegram is where business gets done. Teams selling into those markets end up running a full sales and support operation inside an app with no connection to their HubSpot CRM.

Group chats are the sharpest version of the problem. Multi-stakeholder client groups are where scope gets agreed, deadlines move, and commitments are made, and none of it is recorded anywhere your team can search.

Bot-based support has the same gap. Messages arrive, someone answers, nothing is logged and nobody can tell you the response time.

The Telegram integration for HubSpot by Octopods brings both direct messages and group chats into the HubSpot Inbox and Help Desk, logged against the right contact and company, and searchable like any other channel. Connect as many bots as you need, to as many inboxes as you need.

Group chats & bot DMs

• Most Telegram connectors handle one-to-one bot messages, but Octopods supports groups, supergroups and Telegram topic groups, with sender names carried through so you can tell who said what. Group syncing is off by default and enabled per workspace, so you choose which conversations become CRM records.

Great formatting

• Bold, italic, underline, strikethrough, inline code, code blocks, blockquotes and links all render correctly in both directions. Replies appear as quoted context rather than orphaned text. Emoji work properly, including in formatted messages, which is a detail that breaks in most integrations.

Sync everything your customers send

• Photos, video, audio, documents, stickers and GIFs sync through. Shared contacts arrive as readable contact cards, and shared locations become Google Maps links your team can actually open.

Privacy handled properly

• Telegram user IDs are SHA-256 hashed before they reach HubSpot. Access tokens are stored encrypted, and EU workspaces keep data in-region. If you're operating under GDPR, the integration is built for it rather than retrofitted.

Setup without a developer

• Connect your bot token and you're live. Contacts can be created automatically from Telegram users, or left off in favour of manual creation.

One platform, every channel

• Octopods connects WhatsApp, Telegram, SMS, Slack, Instagram, TikTok and Viber to HubSpot on the same plan. Adding Telegram doesn't mean adding another vendor.