Hook Digital | HubSpot Elite Partner — LATAM & USA

Great project with Hook

I had a positive experience with the HubSpot CRM implementation project with Hook. Right from the start, the team showed the business and technical knowledge to understand our needs and translate them into HubSpot solutions. We migrated 4 different platforms to HubSpot and unified everything into a new base. The process was structured, agile and at the same time flexible to adapt to the particularities of our business. What struck me most was the team's ability to guide us through best sales and marketing practices, ensuring that it wasn't just a technical implementation, but a transformation in the way we manage our customer relationships. Hook proved to be not just a technology partner, but a strategic partner.

There was a lack of commitment and a surplus of rework

The setup was even delivered, but everything went downhill from there. HOOK showed a huge lack of commitment to strategy and execution. It was clear that there was no structured plan and no real follow-up. The support... well below expectations. They often didn't respond on time, and when they did, the solution wasn't complete. The result was that several tasks that should have been their responsibility ended up falling to our internal team. We had to take on deliveries in order not to miss important deadlines, because either HOOK was late or simply didn't have the necessary expertise to solve them. This led to rework, wear and tear and, above all, the feeling that we had hired something that wasn't actually delivered. In the end, the lack of care in understanding our demands and committing to them was evident. It seemed as if they just wanted to "run the setup" and that was that, without caring about the long-term success of the project. The experience left a lot to be desired.

A partnership that doesn't disappoint!

I would like to express my sincere thanks for the partnership in project development over many years with IN and Hook. In addition to my deep admiration for the professionals who work on the projects, I would like to point out that they are always at the forefront of the issues we bring to new strategies, contributing proactively and strategically to the success of the initiatives.

Excellent HubSpot partner in Brazil

My experience with Hook was excellent. The team is very competent, knows the business, the process and has mastered the HubSpot platform. We implemented the marketing and sales operations with Hook, with tool migration, team training and capacity building. We then contracted an ERP integration and support project, and we're very happy with the team's day-to-day service and attention. They really are partners, I highly recommend them to anyone looking for a high quality partner.

Half-delivered work

the experience was extremely bad with Hook, from the start of the project, with a junior team assisting us, we felt the lack of experience and planning to carry out the configuration/migration of our CRM, on the sales side where I work, a series of configurations were missing that were requested and ignored, always with the answer "we'll see about that in the end". At the end they said the project was done, even though everything was wrong, there was a lack of integration between the areas and no management reports had been produced. Worse than that was HubSpot's slowness in dealing with the case, since Hook had made the referral. If we had known that the experience would be so expensive, we would never have migrated to CRM. Today we have an incomplete tool that generates more headaches than benefits.

HubSpot has brought much more organization, productivity and clarity to everyday life.

My experience with HubSpot has been extremely positive. The platform is complete, intuitive and has brought much more organization, productivity and clarity to my daily life. In addition, I cannot fail to highlight the work of Mr. Carlos Tesore, who represents HubSpot with excellence. His dedication, attention and knowledge make the process even more enriching and make all the difference to the experience with the tool.

HubSpot Partnership Services

I have used the services of Hook, a HubSpot partner, and I can say that the team is highly qualified and committed to customer satisfaction. Whenever I've needed support with deployment, integration, inbound marketing or website creation, I've been answered in a clear, objective and resolute manner. My feedback from clients who have recommended the services has also been very positive, highlighting the excellent treatment and results achieved. The team shows agility, attention and an exemplary professional attitude, which generates trust and security throughout the partnership. I recommend them for their high standard of service and their ability to deliver efficient solutions.

Worst deployment experience.

When we decided to use HubSpot's platform, we were referred to Hook Consulting as a partner company for implementation. We had problems right from the start: the team assigned to us had no senior knowledge of the platform, the project area didn't know how to conduct the implementation, they cancelled meetings that had already been scheduled without prior warning, all the flows created when they were put into operation didn't work, we asked to know the best practices for each module so that we could optimize the processes, and at no time were they able to actually present how the tool worked, they weren't able to show the handovers, given that the project was to integrate the MKT, Sales, CS and Support areas, Sales, CS and Support areas. At every meeting we had, the only thing we knew for sure was that they wanted to get rid of the work, the questions that were asked were answered with "we'll do it later", and it was never concluded, the tickets that were opened were not answered, because they simply "disappeared" from the platform, and when we asked, they couldn't explain what had happened, and that was that, finally the internal teams dedicated themselves to understanding how the platform worked in order to do the best with what we had. In short, there were so many mistakes that we had to hire another company to diagnose what we had, and the solution was to delete everything and start from scratch. All the problems reported here, and many others, were pointed out to both Hook and HubSpot, but nothing was actually done, or improved, so that as a client we could be taken care of. As a person with experience in projects, implementation and systems, I can say that it was the worst implementation experience of my life.

Fast and assertive resolution by the Hook team

I received great support from the Inbound team regarding a question about permissions in HubSpot. The guidance was clear, objective and resolutive, helping me to quickly identify the source of the problem and the steps needed to correct it. Thank you for your prompt and attentive service!

Review HubSpot Deployment by Hook

The implementation of HubSpot here at Helyo was a very important milestone in the maturing of our Revenue operation. Hook gave us a good base of support during this journey and left us with the autonomy to follow a path of continuous improvement.