Canny is where product teams collect, organize, and prioritize customer feedback. Canny for HubSpot connects that feedback to the companies and deals in the CRM your customer-facing teams already live in. Prevent feedback from getting lost in call notes, Slack threads, and support tickets.

Feedback from sales and success don't reach product. Reps hear feature requests on every call, but logging them somewhere product will see is extra work that rarely happens. With Canny for HubSpot, your team can capture a request directly from a contact, company, or deal record in HubSpot. Feedback is deduplicated and triaged to the right product team. Product gets the request with the customer attached to it.

Product decisions are made without revenue context. A list of feature requests tells you what is popular, not what will actually drive revenue. Link HubSpot deals to feedback, and Canny rolls up the pipeline and closed revenue behind each request. Product can see which features are blocking deals and which requests come from your highest-value accounts to prioritize accordingly.

Customer-facing teams stay in the loop. When a customer asks about something they raised months ago, reps have to dig or guess. The Canny card on each HubSpot record shows every request a contact or company has requested, along with its current status, so anyone on the account can answer confidently.

Feedback data is disconnected from customer data. Segmenting feedback by plan, ARR, industry, or lifecycle stage is only possible if that data lives in your feedback tool. Canny syncs the HubSpot contact and company properties you choose, so you can filter and prioritize feedback by the attributes that matter to your business.

Sales and success capture more feedback because it takes seconds and happens where they already work. Product prioritizes with confidence because every request carries the customer and revenue behind it. Customers hear back because the whole company can see what they asked for and where it stands. Canny for HubSpot makes feedback a shared asset across your go-to-market and product teams instead of something that falls through the cracks.