Selling through the Microsoft commercial marketplace means working in two places at once. Your sellers run their pipeline in HubSpot — the customer, the contact, the value, the close date all live on the deal. But the transaction itself happens in Microsoft Partner Center: the private offer that gets the customer a negotiated price, and the co-sell referral that puts the deal in front of Microsoft's own sellers. Nothing connects the two, so the deal and the thing that closes it sit in separate systems.

In practice that makes a small number of people a bottleneck. Partner Center access is usually held by two or three colleagues in ops or alliances. Every private offer becomes a request in someone's queue, and it arrives at the worst possible moment — the customer has just said yes and is waiting on paperwork. Sellers can't self-serve, so momentum leaks while a deal waits its turn.

It also means typing the same information twice. Customer name, country, deal value, currency, contract dates, the buyer's email: all of it already exists in the CRM, and all of it gets re-entered by hand into an offer. A wrong currency, a mistyped subscriber address or a contract term that doesn't match the billing interval means the offer has to be rebuilt — sometimes after the customer has already seen it.

And co-sell referrals quietly don't get submitted. Co-sell is where the Microsoft-side benefits are: seller engagement, marketplace incentives, and a customer able to spend committed Azure budget. But if submitting a referral means a different tool and a fresh form, busy sellers skip it, and the pipeline and incentive credit never materialise.

Connecting WeTransact to HubSpot closes that gap. The people who own the customer relationship can create a compliant private offer or submit a co-sell referral from the record they're already in, using your real product catalogue and pricing rules — without Partner Center access, and without retyping anything the CRM already knows.