Targeted, pragmatic, effective - our HubSpot implementation with OPEN

Our HubSpot Enterprise project started with a clear vision - but also with many open issues: numerous companies and brands, consisting of manufacturing companies and international market units, plus distributed tools, legacy systems and the challenge of combining global and local marketing in a meaningful way. The focus was particularly on the introduction of a new email marketing system that is scalable and centrally controllable. At the same time, the pressure was great: to go live quickly without compromising on quality. OPEN impressed us from the outset - not only with their high level of expertise, but above all with their pragmatic and targeted approach. They picked us up exactly where we needed support and responded directly to our requirements without unnecessary detours or overhead. OPEN's role as a true sparring partner was particularly valuable: our team brought a lot of their own know-how, which OPEN supplemented with in-depth HubSpot knowledge, experience from complex enterprise projects and strategic foresight. Together, we developed a setup that maps international structures and authorizations, gives local teams sufficient freedom and yet remains centrally controllable. Conclusion: With OPEN, we not only introduced HubSpot, but also created the foundation for scalable, international marketing - with a powerful email marketing system at its heart. OPEN is a partner that creates clarity, thinks along with us and delivers.

From Tool to Platform – and from Project to Real Change with OPEN

Review: We started our international CRM project with OPEN – with a clear vision, but also many open questions: different country requirements, fragmented processes, legacy systems, limited internal resources. Plus the usual pressure from the organization to deliver results fast. What convinced us about OPEN was their holistic approach. Instead of jumping straight into the system, we worked together to sharpen our CRM business case. What do we really want HubSpot to deliver? Which processes need unified structures – and where do we need flexibility? How do we design a platform that works now and scales for the future? Internationalization & Process Alignment: Together, we built a structure that works across multiple countries – with clear responsibilities, aligned processes, and room for local adaptations. No one-size-fits-all, but a setup that fits our organization. CRM Maturity & Enablement: One of our priorities was internal enablement. OPEN didn’t just deliver a system – they helped us build clarity, skills, and structure. That changed the way we talk about CRM, data, and processes internally. Migration & Integration: Technically, the project wasn’t simple – multiple data sources, legacy systems, integrations, varying data quality. OPEN handled this with calm pragmatism and strong expertise, always focused on data integrity and scalability. Bottom line: With OPEN, we didn’t just implement CRM – we took a major step toward building a real digital platform. And we did it with a partner who challenges assumptions, creates clarity, and brings things forward. A strong recommendation for anyone who’s thinking bigger than just tools.